Posts Tagged ‘technology’

Social Technologies & Value Creation

Social technologies “may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.

This is one of the surprising takeaways from our recent research on the economic impact of social technologies. The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. They’re not only advertising and creating their own social sites, they’re engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.

It’s powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. But, it turns out that there’s something even more powerful at play: the potential for value creation when social technologies are used to improve collaboration and communication within and across enterprises is twice as big as the value that can be created through all other uses across the value chain.

Via Social Media’s Productivity Payoff


The Platonic Version of the News Tweet

Steadiness — compelling news expressed in straightforward, not hyperbolic, language — is actually a component of maximally shareable content, the algorithm suggests. And this particular tweet is also sent from a credible source, The New York Times, which makes it extra-spreadable. It’s about technology, the most popular, shareable category of news story. It’s engaging without being insistent. And it stars a company — Apple — with high name recognition.

The algorithm comes courtesy of a fascinating paper [pdf] from UCLA and Hewlett-Packard’s HP Labs. The researchers Roja Bandari, Sitram Asur, and Bernardo Huberman teamed up to try to predict the popularity — which is to say, the spreadability — of news articles in the social space…

To develop their algorithm, the researchers hypothesized that four factors would determine an article’s social success:

    • The news source that creates and publishes the article
    • The category of news the article belongs to (technology, health, sports)
    • Whether the language in the article was emotional or objective
    • Whether celebrities, famous brands, or other notable institutions are mentioned

Via Why the World’s Most Perfect News Tweet Is Kind of Boring

Going Feral on the Net

Going Feral on the Net: the Qualities of Survival in a Wild, Wired World
Matthew Battles, Managing Editor and Curatorial Practice Fellow at metaLAB (at) Harvard

How do we balance the empowering possibilities of the networked public sphere with the dark, unsettling, and even dangerous energies of cyberspace? Matthew Battles blends a deep-historical perspective on the internet with storytelling that reaches into its weird, uncanny depths. It’s a hybrid approach, reflecting the web’s way of landing us in a feral state—the predicament of a domestic creature forced to live by its imperfectly-rekindled instincts in a world where it is never entirely at home. The feral is a metaphor—and maybe more than just a metaphor—for thriving in cyberspace, a habitat that changes too rapidly for anyone truly to be native. This talk will weave critical and reflective discussion of online experience with a short story from Battles’ new collection, The Sovereignties of Invention.

About Matthew

Matthew Battles is program fellow with metaLAB (at) Harvard, an academic and creative collaborative devoted to the exploration of technology in  the arts and humanities, hosted by the Berkman Center. He writes about  the historical, aesthetic, and cultural dimensions of cyberspace for  such publications as The Boston Globe and The Atlantic Monthly. He spent eight years as a scholarly editor at Harvard’s Houghton Library and the Museum of Fine Arts, Boston; as cofounder of the blog he  has helped generate innovative literary publishing projects in print and online. The author of Library: an Unquiet History (Norton 2004), his  forthcoming books include Letter by Letter (W. W. Norton), a sentimental and natural history of writing, and a short story collection, The  Sovereignties of Invention (Red Lemonade).

15 May 15 at 12:30 PM

Berkman  Center
23 Everett Street
Second floor

RSVP  required for those attending in person

This event will be webcast live  at 12:30 pm ET and archived on Harvard’s site shortly after.

The Gray Lady will Always Hold a Special Place in My Heart

Like so many Manhattanites, I was a devoted New York Times reader.  Until the paywall.  I still read the Circuits/Technology & Styles sections on a weekly basis, but I get my other non-exclusive news elsewhere these days.

Younger Consumers Constantly Switch Sources When Using Media

When they’re reading online articles or consuming other types of media products, people in their twenties tend to switch from source to source much more often than older people do, according to an Advertising Age report of recent research. The digital natives in the study switched “media venues” about 27 times per nonworking hour, compared with just 17 times for people who grew up reading articles on newsprint and using knobs to change channels. Consumers’ media hopping undermines the value of the traditional storytelling structure of beginning-middle-end, the study suggests.

I <3 Geeks :)

MIT Completes the “Holy Grail of Hacks,” Turning the Green Building into a Game of Tetris

Last night, a team took over the side of MIT’s Green Building and turned it into a giant, playable, multi-color Tetris game.

Home of the Institute’s Department of Earth, Atmospheric and Planetary Science, the Green Building lends itself as an ideal grid for the game. According to the IHTFP Hack Gallery, “MIT hackers have long considered ‘Tetris on the Green Building’ to be the Holy Grail of hacks.”

The game started off by scrolling the word “Tetris,” and as the players moved on, the levels became progressively harder. The second level kicked off with more pale colors, while the third involved the colors shifting on-screen. Once someone lost the game, all of the blocks would fall to the bottom of the building.

New Social Media Tools

I’m always interested in finding new tools to make my life more productive.  (&/or fun.)

This week, I’ll be looking into the following:

1. The most thorough Web app review site on the web. Add this one to your RSS reader now.
2. Daily updates of new tools and apps that will make you more productive and efficient. 
3. The daily “cool sites and web apps” column gives you the latest and greatest tools being launched around the Web.
4. More than 2,700 Web apps tested and reviewed for your browsing pleasure.
5. An endless directory of tools to enrich your Twitter experience.

Via How to be the office expert on new social media tools

After you check out these sites, please let me know if there is anything I must have.  Thank you!

Modern… Love?

The New York Times is reporting that there is No Scrolling Required at New Dating Sites

CAN you find love in six minutes?

That’s how long bachelors or bachelorettes are allowed to stand onstage narrating a PowerPoint presentation about themselves to nearly 75 eligible singles at Me So Far, a new monthly event in Chicago. Some speak of a song that changed their life. Others reveal a time when they felt as if they had failed. There are slides of their living rooms, the insides of their refrigerators, even their debit-card statements.

Well, that’s…  different.  It’d be interesting to watch, but I’d feel too much like I’m at a work meeting(?)

“real-life matchmakers who use Klout scores to help match couples”

How does that even work?  FYI, my Klout score currently hovers around 50 & the average is 20.  However, I tend to date men who don’t Tweet.  (Maybe that’s my problem?  Ha.)

Desire for face-to-face introductions is also spurring the proliferation of geo-location dating apps like Grindr and Blendr, SinglesAroundMe, and Skout. And it’s inspiring nascent sites like FriendlyLook,, and Coffee Meets Bagel, all of which try to make Internet dating more like small-town dating by enabling singles to meet through friends and colleagues.

First, “Hitch me” ?  Intense much?  Second, uses data from LinkedIn profiles.  Hello, potential awkward moments in the office: “That’s the guy I hired 2 months ago!”  But I suppose that can happen using any site.

Coffee Meets Bagel wins points for a cute name.

I remain skeptical, however.  Of all online dating sites.  Despite hearing success stories from my friends.

Do you have a success story?  Please share!