Posts Tagged ‘social’

Social Technologies & Value Creation

Social technologies “may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.

This is one of the surprising takeaways from our recent research on the economic impact of social technologies. The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. They’re not only advertising and creating their own social sites, they’re engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.

It’s powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. But, it turns out that there’s something even more powerful at play: the potential for value creation when social technologies are used to improve collaboration and communication within and across enterprises is twice as big as the value that can be created through all other uses across the value chain.

Via Social Media’s Productivity Payoff


What Else Would You Like to Talk about?

It’s as if your clients or customers had called you on the phone to tell you how awesome they thought you were, and you said, “Hey thanks!” and then hung up.

In social media, your audience can’t see that you’re actually still standing there waiting for the next engagement volley. “Thanks!” pretty much says, “We’re done here,” so they move on. In order to get them to stick around, it’s up to you to add cues or prompts to your initial answer to keep the conversation moving forward (now, or in the future).

For example these are door opening comments …

Thanks for your comment! What’s the link to the post you wrote on this topic?
LOL! Next time you’re in town, let me know. I’d love to buy you coffee.
That’s a great suggestion. What else can we do to improve our site?
Too true. You have such great insights on this. Ever consider guest blogging?
You can find that info on our website. Are there any questions I could answer for you right now?

Via The Art of Opening Social Conversations

Spend Time with Friends!!

Regular participation in clubs and other social activities increases happiness to the same degree as doubling one’s income or obtaining a college degree, according to Harvard’s Robert D. Putnam, as reported by Chris M. Herbst of Arizona State. Evidence indicates that social connectedness has a powerful influence not only on happiness but also on self-reported health, Herbst says.

Via Social Participation Provides the Same Happiness Boost as a Gigantic Raise

The French Job & The Dutch Man

I have been trying to win a 2 week blogging assignment to travel to the Côte d’Azur with Maurice Lacroix for in June, and write about Australian diver, Sébastien Murat as he attempts to break the free diving world record, diving 703 feet beneath sea level.

In my quest, I encountered Kars van Kouwen, who holds 3 National Dutch Records:

  • 65m* Constant Weight (23-08-2008) Sweden
  • 61m Free Immersion (18-08-2007) Sweden
  • 16:21 16x50m Apnea (10-11-2007) Germany

Not only is Kars already on the dive team with Murat’s full support, he is one of the nicest men in the freediving communities.  It would be an honour & a joy to work with Kars, & he has already generously offered to teach me to freedive if I make it onto the team as a blogger!

An experience of a lifetime!

Please VOTE  & REPOST >>>  <<<  on Facebook, Twitter & LinkedIn, etc.  (Just click on all the share buttons below!)

Merci Beaucoup!!

What is Social Media? Why Do We Care?

Social Media. Hate it or love it, everyone talks about it. And has an opinion about it.

While everyone is exposed to it daily, how many people really know what it is?

You, being a self-selecting audience, would likely be able to provide an informed response. Others, however, might simply blurt, “Facebook!” as if that alone explained all.

For my first blog post, I wanted to consider the basics of what we’re discussing. Together, the words “social” and “media” form fabricated jargon which appeared sometime after the advent of Web 2.0, as explained on Wikipedia:

…web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

Social media became inextricably tied to the internet sometime after 2004. Nonetheless, I argue that social media has existed as long as mass media has reacted to reader submissions and/or called readers to action. Media being a tool for information delivery; social defined as any form of interaction between two entities, corporations or individuals. Reprinted letters to the Editor? Social media. Paper flyers for organizing protests? Social media.

Communication + Collaboration = Social Media

Continue reading article at Social Media Week.
Originally posted  17 January 2012

The French Job

Help me win a 2 week blogging assignment to travel to the Côte d’Azur with Maurice Lacroix for in June, and write about diver, Sébastien Murat as he attempts to break the free diving world record, diving 703 feet beneath sea level.

Please VOTE  & REPOST  >>>  <<<  on Facebook, Twitter & LinkedIn, etc.  (Just click on all the share buttons below!)

Merci Beaucoup!!

Brush Your Teeth!

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.

Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your  new mobile phone to ensure that future personal close encounters are engaging and pleasant?

Another interpretation of those statistic is that toothbrushes are too expensive.

48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics

While I wouldn’t be surprised that some people don’t own a toothbrush (YUCK!), I hope that those who can afford a mobile phone would also invest in the simplest of dental hygiene.  Given that benefit of the doubt, I want to believe that difference in numbers is attributed to people who have 1 toothbrush & multiple phones.  Please, yes??

If not, I may have to disregard the otherwise interesting statistics in the same report for faulty data collecting.