Social technologies “may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.
This is one of the surprising takeaways from our recent research on the economic impact of social technologies. The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. They’re not only advertising and creating their own social sites, they’re engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.
It’s powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. But, it turns out that there’s something even more powerful at play: the potential for value creation when social technologies are used to improve collaboration and communication within and across enterprises is twice as big as the value that can be created through all other uses across the value chain.
It’s as if your clients or customers had called you on the phone to tell you how awesome they thought you were, and you said, “Hey thanks!” and then hung up.
In social media, your audience can’t see that you’re actually still standing there waiting for the next engagement volley. “Thanks!” pretty much says, “We’re done here,” so they move on. In order to get them to stick around, it’s up to you to add cues or prompts to your initial answer to keep the conversation moving forward (now, or in the future).
For example these are door opening comments …
Thanks for your comment! What’s the link to the post you wrote on this topic?
LOL! Next time you’re in town, let me know. I’d love to buy you coffee.
That’s a great suggestion. What else can we do to improve our site?
Too true. You have such great insights on this. Ever consider guest blogging?
You can find that info on our website. Are there any questions I could answer for you right now?
Regular participation in clubs and other social activities increases happiness to the same degree as doubling one’s income or obtaining a college degree, according to Harvard’s Robert D. Putnam, as reported by Chris M. Herbst of Arizona State. Evidence indicates that social connectedness has a powerful influence not only on happiness but also on self-reported health, Herbst says.
- RT @nathanvickers: I am having a great day and this is still awesome. twitter.com/BabyAnimalPics… cc @ayhiggs @bekiweki @Jenny_Newman 1 year ago
- RT @starfishncoffee: Not helpful if you just avoid rejection altogether by not bothering to try. psychcentral.com/blog/archives/… 1 year ago
- Is there a way to anchor the snipping tool to my task tray??? @ohdeargodwhy #HelpDesk 1 year ago
- @spaceappsnextgen Are non-high school students welcome to observe Space Apps Next Gen NYC? 1 year ago
- RT @arrenbas: Caffeinated pacifiers. #BadSharkTankPitches @midnight 1 year ago
- RT @trendtopicsusa: Omaha 1 #SHESKINDAHOTMUSICVIDEO 2 Drake 3 #TOU15 4 #Nebraska 5 #StoryOfMyLifeIn4Words 6 #BachelorInParadise 1 year ago
- RT @trendtopicsusa: Phoenix 1 #BadSharkTankPitches 2 Rihanna 3 #OVOFest 4 #SYTYCD 5 #SHESKINDAHOTMUSICVIDEO 7 Hayden 8 Waymo 1 year ago
- RT @KristinMCoppens: A1: A brand only becomes social when they engage and build relationships on social media. Just having accounts isn't... 1 year ago