Too many people fail at the followup, IMHO.
1. Press the flesh.
The core to networking is meeting people face to face. Except for rare occasions, such as long-distance online romances, all the friends and business colleagues that we trust we’ve met in person. If you think you can be an effective networker solely by engaging in social media, you’re sorely wrong. You have to get out and press the flesh.
4. Always follow up.
This is the core of all networking: following up. If you don’t do it, you might as well never have met the person. I would estimate that one out of 20 people I hand my business card to follows up. Collecting business cards without following up is a wasted engagement. It only takes days for the person to completely forget meeting you. If you follow up with some level of context of your meeting it increases the value and impact of the meeting. To remember that meeting, take notes on the business card.
When you do follow up, be specific about your follow up. Don’t just say, “Nice to have met you,” or, “We should meet for coffee sometime,” because that now puts the onus on the other person to set up the meeting and discuss its purpose. That’s quite a burden. If you want that to happen, you need to set the place, time, and purpose of the discussion.
Yes, it’s good to be directed about what you’re doing and have focus, but you’ll be a far more effective networker and make better connections if you simply listen to others. If someone else isn’t as much a talker as you are, then ask questions. Pull them out of their shell; that will let you to listen to them. Networking is not an opportunity for you to spout out marketing copy that you hope someone else will absorb. Your job is to listen and create a relationship first.