Posts Tagged ‘brand’


…if your goal is to leverage the degree into a high-paying corporate job, then the “brand name” truly matters. The idea of putting yourself into debt can be intimidating, especially if you’re not from a wealthy family. But the extra expense of a prestigious school will usually pay off

Alumni network. Most high-powered executives simply won’t make time for an ambitious young professional—unless he or she is a student at his alma mater.

Peer network. The best schools usually attract motivated, ambitious students—so if you attend one, in 10 or 15 years your peer network is likely to be orders of magnitude better than it would otherwise be.

 …Recruiters. Finding excellent job candidates can be hard—therefore, many top firms take the short cut of recruiting from a limited number of high-calibre schools, which have essentially done the screening for them.

Turbocharging your resume. There are certain powerful signals of professional accomplishment. If you become a Rhodes Scholar or attend Harvard or an IIM, that’s a permanent fact that most people will remember—and it will influence their perception of you. For the rest of your life, you’ll be marked as exceptional, because a high-quality brand has embraced you as one of its own. That alone is often worth the price of admission.

Via Why the brand name matters


Engage in the Conversation

Why GM And Others Fail With Facebook Ads

The dirty secret social-media gurus won’t reveal is that Facebook likes are becoming a devalued currency. Facebook now receives 1.17 trillion likes and comments from consumers annually, which works out to 3.5 per Facebook user per day. Forty-two million Facebook pages now have 10 or more likes. In a world where liking is as common as blinking, a like no longer signals that a consumer loves your brand.

The third, most glaring challenge regarding Facebook is that most brands stink at maintaining coherent conversations with Facebook users after they are liked. I recently tested a dozen big brands, including Apple (AAPL), Bank of America (BAC), Starbucks (SBUX), and others, “liking” them on Facebook to see how they would respond. I then checked into Facebook 31 times over the next week, each time scrolling back through several hours of friends’ posts, to see which brands would reach out to me. On average, the brands I had liked engaged with me 0.6 times over seven days—an awful performance, given the basic marketing precept that three or four interactions are required per week to trigger consumer response. I liked you, Zappos (AMZN)—and you didn’t return my call.

Finally, personalizing brand interactions on Facebook is difficult. When brands respond to Facebook users who like them, what consumers typically get is a one-size-fits-all promotion for everyone. University of Phoenix (APOL) showed up in my Facebook feed after I liked them; the school offered teaching certification, while my Facebook profile says I work in advertising. Um, no thanks. Pepsi  (PEP) popped up with an extended version of its latest TV ad. Thanks, Pepsi, but if I want your TV spot, I’ll turn on the tube. Liking these brands and receiving this level of “engagement” felt like asking a girl for a kiss and being handed a business card.

Brush Your Teeth!

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.

Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your  new mobile phone to ensure that future personal close encounters are engaging and pleasant?

Another interpretation of those statistic is that toothbrushes are too expensive.

48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics

While I wouldn’t be surprised that some people don’t own a toothbrush (YUCK!), I hope that those who can afford a mobile phone would also invest in the simplest of dental hygiene.  Given that benefit of the doubt, I want to believe that difference in numbers is attributed to people who have 1 toothbrush & multiple phones.  Please, yes??

If not, I may have to disregard the otherwise interesting statistics in the same report for faulty data collecting.