Posts Tagged ‘behavior’

Achievement Addiction

…they’re very, very smart. And they’ve learned at an early age to leverage that characteristic. I think that they are highly competitive. I think they’re impatient with other people and themselves. I think that in most everything they’ve done, they’ve been very successful. I think that they’re hungry for feedback, and mainly positive feedback. And they traditionally have overloaded agendas.

…And one of the dilemmas and the characteristics of these individuals is that when everything’s going fine, everything’s going fine. But when they hit a blip or they feel overloaded or they can’t do things in terms of the quality that they want to do them, rather than saying well, I just can’t deal with these, what happens is they overreact and start to say very, very negative things to themselves about why did I choose this job, I’m failing at this, my home life isn’t what I wanted it to be, I’m not living in the city. So they really create a kind of a catastrophic picture. And clearly, this 43-year-old headmaster had done that. So the dilemma is once they get stuck and feel that way about themselves, clearly what they do is they manipulate their environment to get some positive feedback. And then they jump right back to where they were before.

…early on, they figured out that they had this drive. And I think they began to leverage it. And they also began to compete. And it’s not just to be number one once or twice, but it’s to be number one all the time. And so what happens gradually is that the external criteria for success becomes the norm. So we’re not looking at our own talents and saying, how have I grown and developed these talents that I’ve realized over the years? What I do is I say, well, when I go to this five-year reunion, how am I going to compare with all those people that I competed with? And so it’s that success is only defined in terms of how I do based on other people. And that, in itself, becomes addictive and becomes its own pattern.

Via The Hidden Demons of High Achievers


Identify Your Influencers

Online Social Networks can be Tipped by as Little as 0.8% of their Population

The spreading of a trend or behavior in a social network is a very active area of research.  One very important model of trend spreading is the “tipping” model.  With tipping, an individual in a network adopts a trend if at least half (or some other proportion) of his or her friends have previously done so.  An important problem in viral marketing is to find a “seed set” of individuals in the social network.  If all members of a “seed set” in a social network initially adopt a certain trend, then a cascade initiates through the tipping model which results in the entire population adopting that trend.  So, if a viral marketer wants to provide free samples of a product to certain individuals, a seed set is likely a good place to start.

What can The Ultimatum Game tell us about how People Cooperate?

The Ultimatum Game

The game is very simple. It’s played between two people who have to decide how to split an amount of money. Let’s say it’s $100.

One of the two people is randomly chosen to make an offer to the other about how to split the money between them. If the other person accepts this offer then they split it on that basis. But, if the other person rejects it, neither of them gets anything.

That’s it.

The reason some economists and psychologists have got excited about it is because of how people behave when they play this game. What you find is that most people make offers of splitting the cash somewhere between 40% and 50%. Generally speaking if an offer is made below about 30% it will be rejected by the other person more often than not.

The Ultimatum Game has been pointed to as a way of showing that humans are economically irrational. Why do people reject an offer of 25% of the total pot? If the pot is $100 then they are choosing between getting $25 or nothing at all. So why do they choose nothing at all?

The answer seems to be that people generally find offers below 30% to be insulting. It’s insulting that the other person should suggest such a derisory sum, even when it’s free money. So they prefer to have nothing and punish the other person’s greed. And remember the other person is losing $75 in this case whereas I’m only losing $25…

Today’s Luxury Consumer Online

Highlights from the online study include:

Exponential spending behavior: Luxury consumers surveyed showed a household income more than twice that of the non-­‐luxury consumer with their online spend about four times higher…

Luxury consumers rely on expert voice: Though social sites were the most often visited by luxury consumers, they scored very low for trust and quality. Rather, these consumers valued premium content sites for “providing quality information”. 84% of luxury consumers said premium content sites were a trusted resource, while only 11% felt that way about social websites…

Desire for customization may outweigh objections to behavior targeting: Better than half of the luxury consumers surveyed said they “Really like the fact that advertisers are able to customize the ads they see based on their online behavior”.

“This data has interesting connotations,” said Stinchcomb. “While people may be reticent to have their behaviors followed online, it seems that the luxury consumer’s desire to have their environment customized may outweigh that concern.”

Via Condé Nast and Morpheus Media Study Reveals That Luxury Consumers Spend More Time Online; Purchase More Than Non-­‐Luxury Consumer

While I do value my privacy, I’m not overly concerned about about Hermes knowing that I like the color green or Amazon excluding me from their list of motorcycle owners.  They are going to market to me anyway, they might as well tailor my ads.  I have to admit that it’s super convenient.  & yes,  it has resulted in purchases I didn’t plan.  I have a surplus of tennis clothing for someone who rarely (not by choice) hits the courts.  I love stretchy, pleated skorts — It’s true.