For Ian Murray, the 37-year-old co-founder and co-chief executive of apparel brand Vineyard Vines, the preppy look is all about attitude, “exuding a sense of comfort in your environment—you’ve been here before, you know the etiquette and you’re having a good time. You’re having fun but you’re also confident in who you are—when people are preppy they’re not chasing trends.”
…”The whole deal with the preppy summertime lifestyle is that you go right from the beach into cocktail hour or you’re on a boat,” he says. “You just keep it rolling.”
…Mr. Murray usually brings a lightweight cashmere V-neck sweater that he can pull on over a polo or button-down shirt on cool summer evenings. Although some prepsters tie such sweaters around their shoulders, Mr. Murray thinks the look is generally more dated. “That’s pretty hard-core,” he says.
My favorite dresses on:
Eva Longoria — Pretty dress.
Natasha Poly — Color & style, not the fabric.
Karolina Kurkova — Love this design!!