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Retail Review: Ulta

I had imagined Ulta to be the non-NorthEast version of Sephora.

No.

It’s more like the drugstore version of Sephora…  But worse —

There are no testers (Not that I’m the biggest fan of such things — GERMS & all…) & the lighting is depressing.  I expected so much more since this branch is located on Lincoln Road.  It doesn’t even look like their exterior facade has been updated since the 50s.  At least clean it so it looks as if you’re trying for the retro look & not just lazy.

If I’m going to shop for drugstore brands, I might as well go to better lit CVS stores & get some Extra Bucks points for it.

Stick to Sephora if you’re looking for high-end brands.  Or even Macys!

Ulta
337 Lincoln Rd
Miami Beach, FL 33139
(305) 538-7316

Originally posted on Yelp
16 December 2009

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