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Archive for August, 2012

Social Technologies & Value Creation

Social technologies “may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.

This is one of the surprising takeaways from our recent research on the economic impact of social technologies. The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. They’re not only advertising and creating their own social sites, they’re engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.

It’s powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. But, it turns out that there’s something even more powerful at play: the potential for value creation when social technologies are used to improve collaboration and communication within and across enterprises is twice as big as the value that can be created through all other uses across the value chain.

Via Social Media’s Productivity Payoff

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Prestige

…if your goal is to leverage the degree into a high-paying corporate job, then the “brand name” truly matters. The idea of putting yourself into debt can be intimidating, especially if you’re not from a wealthy family. But the extra expense of a prestigious school will usually pay off

Alumni network. Most high-powered executives simply won’t make time for an ambitious young professional—unless he or she is a student at his alma mater.

Peer network. The best schools usually attract motivated, ambitious students—so if you attend one, in 10 or 15 years your peer network is likely to be orders of magnitude better than it would otherwise be.

 …Recruiters. Finding excellent job candidates can be hard—therefore, many top firms take the short cut of recruiting from a limited number of high-calibre schools, which have essentially done the screening for them.

Turbocharging your resume. There are certain powerful signals of professional accomplishment. If you become a Rhodes Scholar or attend Harvard or an IIM, that’s a permanent fact that most people will remember—and it will influence their perception of you. For the rest of your life, you’ll be marked as exceptional, because a high-quality brand has embraced you as one of its own. That alone is often worth the price of admission.

Via Why the brand name matters