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The Platonic Version of the News Tweet

Steadiness — compelling news expressed in straightforward, not hyperbolic, language — is actually a component of maximally shareable content, the algorithm suggests. And this particular tweet is also sent from a credible source, The New York Times, which makes it extra-spreadable. It’s about technology, the most popular, shareable category of news story. It’s engaging without being insistent. And it stars a company — Apple — with high name recognition.

The algorithm comes courtesy of a fascinating paper [pdf] from UCLA and Hewlett-Packard’s HP Labs. The researchers Roja Bandari, Sitram Asur, and Bernardo Huberman teamed up to try to predict the popularity — which is to say, the spreadability — of news articles in the social space…

To develop their algorithm, the researchers hypothesized that four factors would determine an article’s social success:

    • The news source that creates and publishes the article
    • The category of news the article belongs to (technology, health, sports)
    • Whether the language in the article was emotional or objective
    • Whether celebrities, famous brands, or other notable institutions are mentioned

Via Why the World’s Most Perfect News Tweet Is Kind of Boring

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