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Trust Needs to be a Two Way Street

Jeff Bullas writes a great article with 7 Reasons Why Companies Should Blog.

  1. It helps your SEO (Search Engine Optimization) as Google loves new content!
  2. You can engage and understand your customers better.
  3. You are seen as an expert in your field, a ” Thought Leader”
  4. Great new content gives people a reason to keep coming back to your site.
  5. Blogs are a much more trusted source than companies press releases and official company PR.
  6. It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
  7. By writing you are learning.

Fantastic list.  However, I’d modify reason 2 to read, “You can engage and understand your customers better.  & vice versa.”  As a customer I want to engage and understand your company better by being able to ask questions & offer feedback.  Show me that you want my input, not just ear.  User experience is so important.  This type of two way street is the is the strongest way to bullet point 6: Moving  customers “to a conversion point where enough trust is created for people to take the next step and buy”.

Once your company has decided to blog, what functions and features should a blog include?

After stellar content, definitely give users a way to share that content via share buttons from the following:

  • Digg (Over 20 million  people visit this site every month)
  • Reddit (Alexa rank of 664 and a Google page rank of 8.. this means one of the top sites in the world with a large number of inbound links and over 6 million unique visitors a month)
  • Delicious (nearly 2 Million unique visitors per month)
  • Stumbleupon (over 5 million unique visitors a month)
  • Facebook ( over 250 Million subscribers)
  • Twitter (No 2 Social Media site and is monitored by search engines and becoming more important for SEO)
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